German Vocabulary · Intermediate
German Marketing and Advertising Vocabulary
Promotional strategies, campaign planning, consumer behavior, branding, and market research This themed list gathers 70 German marketing and advertising words (intermediate level), each linked to its full dictionary entry with meanings, pronunciation, and inflection tables.
70 words
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- MarketingmarketingNoun
- Kampagnecampaign (political, advertising); driveNoun
- Strategiestrategy; plan; approachNoun
- Zielgruppetarget group; target audienceNoun
- Produktproduct; outcome; resultNoun
- Verkaufsale; selling; salesNoun
- Vertriebsales; distribution; marketing divisionNoun
- Nachfragedemand; inquiry; request for informationNoun
- Botschaftembassy; message; communicationNoun
- Sloganslogan; motto; catchphraseNoun
- Plakatposter; placardNoun
- Broschürebrochure; pamphlet; leafletNoun
- Flyerflyer; leaflet; handbillNoun
- Newsletternewsletter; email newsletterNoun
- soziale Mediensocial mediaNoun
- Suchmaschinenoptimierungsearch engine optimization; SEONoun
- Suchmaschinenmarketingsearch engine marketingNoun
- Klickclick (of a button or mouse); click (sound)Noun
- Bannerbanner; standard; flagNoun
- Umfragesurvey; poll; questionnaireNoun
- Analyseanalysis; examination; studyNoun
- Statistikstatistics; statistical data; science of statisticsNoun
- Feedbackfeedback; response; reactionNoun
- Konsumentconsumer; purchaser; end userNoun
- Bedürfnisneed; desire; requirementNoun
- Studiestudy; research study; surveyNoun
- Imageimage; public image; reputationNoun
- Identitätidentity; individuality; selfNoun
- Positionierungpositioning; placement; alignmentNoun
- Wertvalue; worth; priceNoun
- Bekanntheitnotoriety; fame; renownNoun
- Vertrauentrust; confidence; faithNoun
- Aktionaction; campaign; promotionNoun
- Gutscheinvoucher; coupon; gift certificateNoun
- Sonderangebotspecial offer; bargain; promotionNoun
- entwickelnto develop; to evolve; to inventVerb
- werbento advertise; to solicit; to recruitVerb
- verkaufento sellVerb
- empfehlento recommend; to suggest; to endorseVerb
- überzeugento convince; to persuadeVerb
- Zeitschriftmagazine; periodical; journalNoun
- Werbespotadvertisement spot; commercialNoun
- Budgetbudget; financial planNoun
- Öffentlichkeitsarbeitpublic relations; PR workNoun
- erfolgreichsuccessful; prosperous; effectiveAdjective
- effektiveffective; efficient; actuallyAdjective
- direktdirect; straight; immediateAdjective
- indirektindirect; obliqueAdjective
- kreativcreative; imaginative; inventiveAdjective
- attraktivattractive; appealing; good-lookingAdjective
- Lokalbar; pub; restaurantNoun
- globalglobal; worldwide; universalAdjective
- relevantrelevant; important; significantAdjective
- persönlichpersonal; in person; personallyAdjective
- überzeugendconvincing; persuasiveAdjective
- visuellvisual; relating to seeingAdjective
- Verbraucherconsumer; end userNoun
- Dienstleistungservice; professional service; service offeringNoun
- Marktforschungmarket researchNoun
- Spotad; commercial spotNoun
- Einflussinfluence; impact; effectNoun
- Konzeptconcept; draft; planNoun
- anbietento offer; to provide; to serveVerb
- bewerbento apply (for a job); to compete (for something)Verb
- Online-Marketingonline marketing; internet marketingNoun
- Social Mediasocial mediaNoun
- wirksameffective; efficacious; in effectAdjective
- Planungplanning; scheduling; designNoun
- Konkurrenzcompetition; rival; competitorNoun
- Vorteiladvantage; benefit; edgeNoun
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